Marketing Ethics: Product Safety and Pricing
1. What responsibility should the manufacturer of toxic chemicals have for harmful effects that they have years after their initial manufacture and sale? Should manufacturers have foreseen such harms? Should they be liable even if they didn’t know about potential harms?
2. What public policy approach would be most reasonable to protect con- sumers from harmful products? How might market and economic forces play a role in protecting consumers?
3. What responsibility do manufacturers have in the design and use of harm- ful products?
4. Should manufacturers have a responsibility to take back their products after their useful consumer life? How might life cycle responsibility change the way products are designed, manufactured, and sold?
