Using appropriate strategic analysis tools such as ‘PESTE’ and ‘SWOT’ perform a strategic analysis of the airline « easyJet ». The analysis should take appropriate consideration of factors both internal and external to the organisation. Identify and expand on 4 or 5 of your airline’s key issues.
4 part:
> Identification and adoption of suitable management tools
> Appraisal of easyJet airline external operating environment
> Appraisal of easyJet airline internal capabilities
> Identification and analysis of easyJet airline (4 – 5)
