Conduct a Pricing Analysis and prepare a Discussion Post summarizing your analysis. Your Discussion Post should be approximately 250-300 words in length (use the MS Word Count feature)

Description

Read the following chapter:

Required Readings

1. Chapters 9, 15 (MO 4.1, 4.2)

2. TN: Pricing Strategy (MO 4.1, 4.2)

Instructions

Review the required readings, especially the Technical Notes for this section (see below), and the case at the end of Chapter 9, titled Personal Brand Management. You may use the Mini-Case Discussion Questions to guide the development of your discussion post.

Conduct a Pricing Analysis and prepare a Discussion Post summarizing your analysis. Your Discussion Post should be approximately 250-300 words in length (use the MS Word Count feature)

Also watch the two videos

https://youtu.be/VlUrBzXFJXs

https://youtu.be/yZ412HQ3hG8

Here’s where you can find the book: https://account.cengage.com/login

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Make sure you use these as refences Information sources:

1. WPU Library databases, Statista, IBISWorld, Hoover’s. See https://libservices.wpunj.edu/library/ERClist/erclist-2.cfm#M

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2. Pew Research Reports. See https://www.pewresearch.org/ 4

3. Nielsen Media Research Reports https://www.nielsen.com/qa/en/insights/report/

4. PRIZM (geodemographic segmentation) https://claritas360.claritas.com/mybestsegments/#segDetails

Follow the instructions and only use the book and links as the cited references. If you have any questions ask me.