Assessment Guideline 30 Credits – Case Study. 4000 words
The main body:
This assignment is assessing your critical understanding of the principles and ideologies of Public Health and Health Promotion. It is NOT assessing your knowledge of your chosen public health issue. It needs to be underpinned with fully referenced theory.
Suggested plan:
• Public health issue and background information to set the scene. This may include the demographic and social characteristics of a population, group or community; provide a rationale for the prioritization of the chosen population group and health need.
• The key principles of PH and application to the public health issue
o Discuss principles one at a time with reference to the issue.
o Support narrative with relevant theories, models of health promotion and/or relevant policies
o Conclude your critical discuss of each key principle with a reflection on the implications for practice
• Use academic sources to support your arguments and reference all statements of facts
Conclusion
• Provide an overall conclusion to your discussion recapping the key points of your essay. It must be referenced where appropriate and should not contain any new information.
Tips:
• Avoid too much description; you are being assessed on your knowledge of the principles of public health and health promotion. Therefore, do not place too much emphasis on your chosen topic.
• To critique is to ask the question why?
• Apply referenced models and theories to your discussion/critique.
• Do not exceed the word limit. The word limit will exclude bibliographies, reference lists, diagrams and tables, tables of contents footnotes and appendices of data. However, it does include the references citied in the assignment.
• The main concerns for Public Health are: inequalities, health economics, behavior change, advocacy and ethics. Please ensure you address these.
• Ensure your work is theoretically underpinned and referenced throughout. Ask yourself ‘where did this information come from?’ If it is not your own opinion it must have a reference. If it is your own opinion make this clear using a caveat such as ‘it could be argued that…’
• Only put references into the bibliography if you have citied it in your assignment.
• Write your assignment as an essay not a report. It should contain fully punctuated sentences and paragraphs; do not use bullet points and lists. If you are struggling with this contact the Language center https://unibradfordac.sharepoint.com/sites/language-centre-intranet
Ensure you address the LOs:
01 – Critically analyse the history, knowledge base, theories, ethics and ideological debates underpinning public health, health promotion and health economics, and the impact on policy, practice and provision.
02 – Critically appraise the principles underpinning the practice of public health and health promotion and the role of public health practitioners as agents of change.
03 – Critically research and evaluate health promotion strategies and methods used in promoting health to individuals, groups and communities.
04 – Critically analyse and synthesise the theoretical underpinnings associated with health behavior and apply issues of ethics and power to promoting health.
