Relationship Marketing:
• Define the concept. Which definition capture the real essence of RM in today’s digital world.
• Discuss the importance of bond, trust and commitment in developing and maintaining relationships with customers and partners.
• Explain the reasons why Relationship Marketing is crucial for businesses today.
• Discuss how firms use digital technologies to implement RM. Use examples to support your arguments
• Show how digital marketing and Integrated Marketing Communication help to develop and maintain customer relationship long term. Use examples to support your arguments
