Main Body: Authenticity as a Design Principle – Theoretical and Practical Implications
Consider how authenticity is being described in the academic and industry literature in relation to event design and different types of corporate events. see:
1. Pg. 144 in Berridge, G. (2007). Events Design and Experience. Oxford: Elsevier.
2. Pg. 1 Concept 1 in Quinn, B. (2013). Key Concepts in Event Management. London: Sage.
3. “With a specific focus on the audience, Brown and Hutton (2013) identify three pillars of design – to capture the audience, to provide the foundation for an optimal experience and to deliver the event objectives – but they also highlight the importance of additional principles such as emotions, authenticity and surprise amongst others” (p. 22, Orefice, 2018).
