Managing Entrepreneurially
Business Analysis Report Template
2300 – 2500 Words
1. Introduction
(A short introduction to the whole report)
2. Business Overview
(A short overview of the case study business)
3. Entrepreneurship Analysis
(An analysis of the current level of entrepreneurship within the case study business including the barriers, challenges and risks involved with the case study business becoming more entrepreneurial)
4. Projections
(A short look at how the case study business may perform as a business if it continues operating as it currently does. What might be some of the outcomes in relation to the value it creates inside and outside of the business) (It is not expected to create any financial projections or charts although you may include these and other illustrative data if you wish)
5. Proposals (A set of proposals/suggestions that may help the business to become more entrepreneurial.
These should be real world, quite specific and explain the practical aspects of how they could be implemented. They should also address the challenges that these suggestions may face and the outcomes and value that they may create)
6. Proposal Validation (Predicted Outcomes)
(A short look at how the case study business may perform as a business if it adopts your suggestions/proposals. What might be some of the outcomes in relation to the value it creates inside and outside of the business) (It is not expected to create any financial projections or charts although you may include these and other illustrative data if you wish)
7. Conclusion
(A short conclusion to the whole report)
Key points for high marks:
Be sure to critically support your arguments and points with literature, data and suitable sources throughout. (A useful book on critical thinking: https://encore.exeter.ac.uk/iii/encore/record/C__Rb4484706 )
Demonstrate your understanding of a range of issues highlighted in the module material and from wider reading.
Try to demonstrate entrepreneurial thinking in your proposals
Write clearly with a good use of the word count. You will be assessed on how well you choose what to write about and how you pick and choose the right evidence to build quality points and arguments. You can’t cover everything, so pick those things that interest you the most.
Spellcheck and double check that your references are APA referenced correctly (Help here: https://vle.exeter.ac.uk/pluginfile.php/2107634/mod_resource/content/1/A%20Guide%20to%20Citing%2C%20Referencing%20and%20Avoiding%20Plagiarism%20V.3%20with%20short%20guide.pdf )
