Marketing Ethics: Product Safety and Pricing
L E A R N I N G O B J E C T I V E S
After reading this chapter, you will be able to:
• Understand a range of ethical issues that arise in marketing;
• Apply an ethical framework for evaluating marketing ethics;
• Explain the ethical dimensions of product liability law ranging from caveat emptor to strict product liability;
• Explain the ethical issues surrounding the concept of negligence;
• Provide an ethical analysis of strict product liability;
• Explain the ethical issues involved in product pricing.
