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Explain the ethical dimensions of product liability law ranging from caveat emptor to strict product liability.

Marketing Ethics: Product Safety and Pricing

L E A R N I N G O B J E C T I V E S

After reading this chapter, you will be able to:

• Understand a range of ethical issues that arise in marketing;

• Apply an ethical framework for evaluating marketing ethics;

• Explain the ethical dimensions of product liability law ranging from caveat emptor to strict product liability;

• Explain the ethical issues surrounding the concept of negligence;

• Provide an ethical analysis of strict product liability;

• Explain the ethical issues involved in product pricing.