Final Report. The task for the assignment is to conduct a strategic analysis of Air India Express using the Exploring Strategy – Strategy Checklist. Specifically, students are required to discuss key issues, challenges and background related to its operations and expansion plans.
The total wordcount for the report is 2,500 words +/- 10% and there is penalty of a deduction of 5 points from your final mark if you go outside the wordcount limits.
Task guidelines and tips: Please arrange your final report according to the following sections and suggested wording for each section:
1. Introduction – 150 words
2. Strategic Position – What does the case tell you about the strategic position of the Air India Express airline? (1,000 words)
Consider these Strategic Position questions we covered in the tutorials (What are the environmental opportunities and threats? • What are the organisation’s strengths and weaknesses? • What is the basic purpose of the organisation? • How does culture fit the strategy? Who are the stakeholders?) when answering the question. (Make use of any of the strategic position’s models or tools to evidence your discussion PESTEL, Porter’s Five Forces, VRIO or SWOT)
3. Strategic Choices – From the case details, what might be some strategic choices that are available to Air India Express both in terms of its present and future operations and potential for expansion? Choose no more than 4 choices (800 words)
Consider any of these Strategic Choices questions we covered in the tutorial (How should business units compete? • Which businesses to include in a portfolio? • Where should the organisation compete internationally? • Is the organisation innovating appropriately? • Should the organisation buy other companies, ally or go it alone?) when answering your question. (Make use of any of the strategic choices’ models or tools to evidence discussion – Porter’s Generic & Hybrid Strategies, The Strategy Clock, or Ansoff’s product/market growth matrix).
4. Strategy in Action – From the case details, what might be some considerations in terms of evaluating and implementing the strategies outlined in Question 3 strategic choices that are available to Air India Express both in terms of its present and future operations and potential for expansion? (400 words)
Consider any of these Strategy in Action questions we covered in the tutorial that are appropriate to the case (Are strategies suitable, acceptable and feasible? • What kind of strategy making process is needed? • What are the required organisation structures and systems? • How should the organisation manage necessary changes? • Who should do what in the strategy process?) when answering your question. (Make use of any of the Strategy in Action’s models or tools to evidence discussion – SAFe, Emergent vs Deliberate and Managing Change)
5. Conclusions – 150 words
References (at least 10 references including books and academic peer reviewed articles)
Appendices (optional) Please refer to the module Moodle site for more information.
