Description
Coursework 2 requires you to write a full business plan based on the business idea you proposed for
CW1.
The following must be included in your business plan:
Your Proposed Future Business. – What is the product/service (i.e. provide a clear description)? What
does it do? What innovations does your idea bring to the market? Appropriate intellectual property
rights (IPR) in order to protect your business idea/enterprise, if applicable
Customers – identify your target customers. B2B or B2C? Who are the end-users? Who will buy your
product/service? What is the USP of product/service? What customer needs does the
product/service meet? The underpinning research for the target market and an evaluation of the
businesses’ position in the market
Competitors – who are your competitors for the product/service? What market share do your
competitors have? Why might your customers buy your product/service rather than that of the
competitors?
Skills analysis – what skills do you have for developing and taking your business idea forward? What
skills do you need? How will you address any skills gaps that you might have?
Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including break
even
Finding, evaluating and selecting suitable sources of funding to grow the business opportunity
Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year
ahead. This should include a breakdown of your start-up costs.
The type of organisation and the management information systems required to effectively control the
business
Vision for your Business Idea – what future does your business have?
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1 Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and
allows the enterprise to grow into a growth sustainable business proposition
LO 2 Analyse the skills and resources required for developing a business, including finance and people
LO 3 Plan the development of a business and pitch the proposition to potential investors and/or
interested stakeholders
