Assignment task
Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 2 Demonstrate knowledge of STP marketing planning process
LO 3 Identify the key components of the marketing environment.
LO 4 Identify research requirements to begin to solve a business/marketing problem in a company
