Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe.

You are responsible for the marketing of a new Louis Vuitton jacket in a geographic market of your choice. Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe.

Here is an example of the type of jacket you should discuss in your answer: https://uk.louisvuitton.com/eng-gb/products/nba-graphic-blouson-nvprod2790165v#1A8WYN

You should use both academic theory and real-world examples from the geographic market you have chosen in your answer. Ensure you clearly state the geographic market in the introduction to your answer.