Research aim and objectives:
To determine to which extent can AI be creative in the field of content strategy.
How AI may impact the startup businesses in terms of content strategy.
To determine whether machines may or may not take over content strategy jobs.
Methodology, methods and techniques
This study will use a variety of research techniques when looking at artificial intelligence’s impact within the Content Strategy field. The primary research question for this study will be to provide an accurate picture of how AI influences content strategy, especially in terms of new businesses, and if it can ever expel human content creation jobs.
In order to understand this question for the purpose of this thesis, the primary research will be based on a qualitative data research made through interviews. Pre-structured interview questions will be prepared in advance in order for all participants to be asked the same set of questions.
