TASK 1: SOCIAL MEDIA CAMPAIGN
INTRODUCTION
Part of cultural competency is advocating for sensitive patient populations with regard to health issues or needed improvements in the community. A big part of advocacy is uncovering effective stories discovered in your community assessment. Equally important is understanding how to broadcast your discoveries to the larger community. In our society today, social media is a powerful leveraging tool to get a story out, build support, and demonstrate advocacy.
Social Media Campaign
Note: The “CDCynergy” web link provided in the web links section below may be useful in completing your social media campaign. The use of this web link is optional, i.e., not required.
B. Write your community health nursing diagnosis statement.
1. Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources currently in place to address the health concern.
b. Discuss the underlying causes of the health concern.
2. Discuss the evidence-based practice associated with the Field Experience topic.
a. Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.
C. Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:
1. Describe your social media campaign objective.
2. Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience topic.
3. Describe a social media platform you would use that is appropriate for communicating with the target population.
a. Discuss the benefits of the selected social media platform in supporting preventative healthcare.
4. Discuss how the target population will benefit from your health message.
D. Describe best practices for implementing social media tools for health marketing.
E. Create a social media campaign implementation plan by doing the following:
1. Describe stakeholder roles and responsibilities in implementing the plan.
2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign.
3. Create a specific timeline for implementing your campaign.
4. Explain how you will evaluate the effectiveness of the campaign.
5. Discuss the costs of implementing your campaign.
F. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.
1. Reflect on how your social media campaign could apply to your future nursing practice.
G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
