The Power of Framing: Creating the Language of Leadership Author: Gail T. Fairhurst Publisher: Fossey-Bass ISBN-10: 0470494522 ISBN-13: 978-0470494523
Class: Communication across Culture
style : APA
Assignment :
In the video(attached) (6:33 minutes), billionaire Warren Buffett is in the middle of a speech to MBA students in Florida. As he is discussing his leadership of See’s Candy, you will hear him use a significant amount of humor; notice the power of narrative in which it is embedded.
Find your own video example of a leader exhibiting humor (this can be any type of leader – a politician, a business leader, a community leader, etc.) Include the link to your video in your post. Then answer the following questions:
How does the context of the speech lend itself to humor?
What cultural discourses does Mr. Buffet or the leader in your video draw from? What terminology and arguments suggest these discourses?
How can you use opportunities to inject humor into your framing?
