You are to assume the role of a marketing analyst or marketing consultant, and you have been approached by an SME based in the UK (approximately, hiring no more than 500 employees, with an annual turnover less than £50 million), which are keen to adopt at least two of the United Nation’s 17 Sustainable
Development Goals, or SDGs, ( as their organizational objectives. They would like you to help them do a marketing plan to establish and maintain competitive advantages and to achieve these goals.
The marketing plan should address the key strategic marketing decisions they must make so that the company can maintain sustainable competitive advantage and achieve its organizational objectives while focusing on at least 2 of the SDGs. For example, a small/medium healthcare service can focus on SDG 3; a small/medium city hotel can focus on SDG 7; a small/medium clothing manufacturer can focus on SDGs 12; a small/medium gardening centre can focus on SDG 11; and so on.
Note: You should provide evidence to demonstrate that the SME in your coursework satisfies the SME definition above and is UK-based. Both for-profit and not-for-profit organizations are acceptable choices for this coursework.
