Imagine that you are setting up a small business in London (in any sector). You have some funds, but
you need another £20,000. Your local Entrepreneurs’ Network has just announced a Dragon’s Den type of competition. They are requiring that participants develop a business model for their new small
business venture using the Business Model Canvas (i.e. a strategic management template used for
developing new business models and documenting existing ones) and that they submit their business
plans in a form of a 10-minute pre-recorded presentation (audio or video with accompanying PPT file).
Participants who produce the most thorough and convincing business plan presentations will receive
grants from the Entrepreneurs’ Network.
Recommended structure
You should include the following main sections in your presentation:
a. Executive summary
This is your elevator pitch. It may include company background, market opportunity and risks,
management overviews, competitive advantages, and financial highlights.
1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in grades
rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each
assessment that you undertake will be assessed using the common grading system. Information about the grading
system can be found in your Student Handbook, Section 13.
The Grade Criteria can be found in Appendix C of your Student Handbook.
Assessment Brief: LSBM305 – 2021-22 Page 3
b. Business description and structure
This is where you explain why you are in bu
siness and what you are selling. If you sell products,
describe your manufacturing process, availability of materials, how you handle inventory and
fulfilment, and other operational details. If you provide services, describe them and their value
proposition to customers. Include other details such as strategic relationships, administrative
issues, intellectual property you may own, expenses, and the legal structure of your company.
c. Market research and strategies
Present your market analysis and describe your marketing strategy, including sales forecasts,
deadlines and milestones, advertising, public relations and how you stack up against your
competition.
d. Management and personnel
Provide bios of your company executives and managers and explain how their expertise will help
you meet business goals. Investors need to evaluate risk, and often, a management team with lots
of experience may lower perceived risk.
e. Financial documents
This is where you provide the numbers that back up everything you described in your organizational
and marketing sections. Include conservative projections of your profit and loss statements, balance
sheet, and cash flow statements for the next three years. These are forward-looking projections,
not your current accounting outputs.
f. Appendix – Business Model Canvas
In the Appendix of your presentation, you should include a copy of your Business Model Canvas.
You can find a copy of the Business Model Canvas to edit in your module area or you can use the
online Canvanizer tool: https://canvanizer.com/
g. Reference list
Harvard referencing system must be used
