Change Management
Read the case study attached and answer the questions below. This is not an essay and does not need an introduction or conclusion. Simply answer the questions below. Use the word doc attached as a reference for format.
1. Short summary of important case facts
2. What problem is Geibel trying to solve? Why does this matter? What factors have contributed to creating this problem at Disney Animation? Do you agree that these changes were necessary?
3. What changes were made at Disney Animation? How did the structure at Disney Animation change?
4. How did Geibel and Johnson implement a new structure at Disney Animation? What do you think of their approach to change?
5. What was the role of small changes/small wins in their approach? What was the role of evaluation and experimentation in their approach?
6. Were they effective in eliciting input and buy-in from employees?
