Marketing Management Assignment
PFA the brief of the assignment.
Choose a brand from the list and write a report with two sections;
Section 1:
Critically examine the market situation of this brand
Section 2:
a. A poster page with a concise description on how the brand built its current positioning
b. Expand on your poster by explaining how the brand built its current positioning and evaluate the extent to which these strategies have been successful List of brands: FYNE Jewellery (website https://www.fynejewellery.com) , Teremana (website https://teremana.com ), Ground and Hounds Coffee (website https://groundsandhoundscoffee.com )
Wordcount: 3,000 words (+/- 10%)
Format: report and poster page
Note, while there are no formal guidelines for the word count for the sections, the following may be useful as a guidance
section 1: 1,250 words
sections 2 : poster – no more than 500 words, report section – 1,250 words
