Format and Sample below:
use the following format for individual written papers:
1. Indicate your key case decision (what the GM needs to do now and why) in one succinct sentence (17-20 words, maximum). In composing this statement, consider the following “critical elements” (see below):
Table 1: Critical Elements — Examples Revenue generation Image Contingency planning & pivoting
Business model Goal attainment
Cost of entry Entry timing Attitudes, values, & beliefs
Access to capital Competitive advantage
Regulatory compliance
Employee retention
Incentives & rewards
Growth rate Organizational learning
Morale Productivity
Ownership Market share Access to markets
Customer satisfaction
Profitability Cash flow
Control Countering rivals’ moves
Technology Liquidity Global issues Cost containment
Corporate culture
Industry attractiveness
Economies of scale
Economies of scope
Efficiency & benchmarking
Ethics & sustainability
2. Support your decision by three (3) bullet points – less than one line in length; use dimensions of strategic management gleaned from case; avoid judgment or making recommendations or listing action steps here! Your three bullet points are essentially a table of contents (preview) to the rest of (body) of your analysis.
3. Add any qualitative and/or quantitative comments/discussion which you feel is/are necessary to substantiate your analysis. (2-page limit, about 250-500 words maximum, plus exhibits (up to 3 only). Exhibits should be numbered consecutively and referred to in the body of your analysis.
4. Conclude by restating the central problem or issue and recommendation for action, noting lessons learned about strategic management based on the required readings in the Google Drive folder.
5. Clear writing and coverage of course learning objectives are critical.
