Questions: Does a potential alliance between Tata and VW contribute to VW/s core competences and improve its competitive position in emerging markets? (Here you may argue that it does, explain how, and illustrate it with examples from the case, or you may argue that it does not, and explain why).
Based on this case study, what are the key risks of alliances in the automotive industry? Do they outweight the advantages? (Explain why/why not)
References – students are expected to provide references for the statements made: 50% industry resources and 50% academic references (reference list provided by lecturer or individual research)
Style: double-spaced lines 12 pt. Times New Roman or equivalent font size
References to use:
1. Case study attached
2. Harvard Business Review – additional research
3. Strategic Management Journal
4. Journal of Business Research
5. Financial Times
6. Wall Street Journal
7. The Guardian
