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Discuss about Social CRM(Customer Relationship Marketing) good for hotel website.

Words: 170
Pages: 1
Subject: Business

The literature review should talk about:

– Explore and investigate into existing hotel web-based booking system

Collect information on its functionality by following education resources to meet the specification of a hotel web-based system

-Provide an literature review about the advantages of the hotel online booking system, demonstrate and evaluate the knowledge.

-Investigation of similar product

-Explore into product content( What type of data and information is being display on the hotel website)

-Explore into usability and navigation( What type of tools and function being put in place to form this navigation system)

-Explore into design/style layout(What type of layout and design look attractive yet simple to follow)

-Explore into the offers, amenities, etc(What type of services, facilities offers to the customer)

-Discuss about Social CRM(Customer Relationship Marketing) good for hotel website.

-Discuss why DSDM, Agile and RAD methodology good for UX prototype website.

-Discuss about legal, ethical, social issue. For instance why hotel website should be design to fit all customer with disability( Poor eyesight, etc)