Marketing Communications plan
Academy of Sport and Physical Activity
BSc (Hons) Sport Business Management
ASSESSMENT TASK TITLE
Marketing Communications Portfolio
Introduction
The primary aim of this assessment task is to develop a portfolio for your organisation that you write a Marketing Communications plan for that will;
• Review and critically evaluate marketing, branding and media communication theories, concepts, frameworks and principles underpinning sports marketing practice;
• Critically appraise different media channels, applying research and analysis skills in order to target consumers of sports, businesses and relevant partners (sponsors) or brands;
• Evaluate the appropriateness of different media channels available to a sports marketer in complex business scenarios;
• Enable you to develop the portfolio throughout the module enhanced by engaging with the formative tasks that should help you develop your portfolio and reflect on your rationale / choices made.
