Read Chapter Slides and complete the following:
Using Category Management to operate a business isn’t confined to retail chains and Consumer Packaged Goods (CPG) (supplier/manufacturers) companies. Other players contribute to design of category plans and their implementation in store. So from all of the players: retailers, CPG companies, wholesalers, distributors, sales agencies, merchandising service organizations, research and data providers, and importers, pick one type from that list. Find an example company of that type.
Explain who they are and what they do, tying that explanation into what our book and slides say this type of company does.
Make sure you give the name of the company, where they’re located, key information about the company (number of locations or employees in 2019/2020, size in terms of earnings, or etc.) in your answer.
Don’t just copy the “who we are” information from the company’s website, as that won’t normally answer this question *and* it won’t be written in your own words, which of course, all work for this class has to be. It’s okay to use the example companies given in the book or in my slides, or to find your own examples.
