Summary
Your final assessment task is to write a 4,500-word (plus 10% allowance) project report detailing your research and its findings. Your Project Report should follow the structure provided in the Project Report structure guide.
Overall, your Project Report should:
1. Provide a clear description of the topic being addressed and its context in the organisation/industry of your choice.
2. Demonstrate an understanding of relevant business theories and frameworks in the discipline area of the project, critically examining theories and frameworks. Have you addressed the feedback and comments you have received for your interim assignment?
3. Describe and justify the use of a relevant research methodology and methods used, and secondary data relevant to the topic. Have you addressed the feedback and comments you have received for your interim assignment?
4. Analyse the data and evaluate findings relevant to the topic (using literature, logic and secondary data to support the argument). You should include a section on reflections on your findings with implications for your chosen organisation and industry.
5. Provide recommendations and summarise conclusions.
Requirements
The Introduction section of your Project Report can include elements of your Project Statement but submitting your Project Statement as your Introduction is not sufficient.
If you provide a figure or table, you must contextualize and explain that figure or table. Don’t leave it to the reader to interpret your figure or table. This also implies that you should be focused with the tables and figures that you wish to include.
Please keep quotations to a minimum and paraphrase as much as possible with appropriate references. If you decide to quote you must provide a reference with the applicable page number. see the AIB Style Guide for details.
Structure, presentation, and style
Referencing
Reference lists for the projects should contain approximately 6–12 relevant references from different sources. All references must be from credible sources such as books, industry-related journals, magazines, company documents, and recent academic articles. Most web-based resources are not sufficiently supported (e.g. peer-reviewed) to be useful as a reference, except where they provide industry information.
