Your textbook presents an overview of the on-demand economy which has been driving the way that business processes are being transformed. In order to survive in today’s business-to-business (B2B) and business-to-consumer (B2C) technology-driven marketplace, enterprises must continue to adapt to the changes in customer behavior and implement new technologies to support the on-demand economy business processes.
Discuss
Where has a company benefited through the competitive advantage that was gained through the implementation of an information systems technology related to an on-demand economy mega trend?
Select one or more of the following on-demand economy megatrend topics on which to conduct your research:
Connectivity
Big data and data analytics
Digitization
Machine-to-machine technology
Use as a source: Title: Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability
ISBN: 978-1119702900 (Paperback)
ISBN2: 978-1119702917 (e-Book)
Authors: Turban, E., Pollard, C. and Wood, G.
Publisher: John Wiley & Sons, Inc.
Publication Date: 2021
Edition: 12th
