The main objective of the assignment is to analyze how organizations use business analytics to support their business/operational models in a real firm context.
The objective is to apply the concepts that we will learn during the module to a business setting.
For that purpose, you will choose a firm (a business organization or a non-profit or an educational institution ), and interview relevant
employees/managers on
– usage of business analytics approaches and how they support the firm’s business objectives
– and the problems/opportunities you identified/observed AS WELL AS your suggestions to the firm.
You will analyse data analytic techniques you have learnt and write a professional report. The students are expected to work in a group to:
1. Explore the operations of the case study and figure out what are the inefficiencies in data processing
2. Investigate application of the analytics methods in the context of the firm operations
3. Summaries the appropriate approaches for analyzing firm’s data.
The word limit for this report is 1500 words (excluding references)
