Your expertise in the application of digital technologies in business and society is required as the world slowly recovers from the COVID-19 pandemic. Many organisations are leveraging digital technologies to redesign products, services, business models, etc. and to support their digital transformation drive. For instance, with the support of digital technologies, some organisations have transitioned online to enable them to adapt to the pandemic. Similarly, other organisations are using the pandemic as an opportunity to completely digitalise their operations.
Task:
Using an organisation of your choice as an example, write an essay on how the organisation can design, host, market, and host a digital platform to offer its products and/or services online. In your essay, critically discuss and justify your proposed database designed for the digital platform, taking into consideration the entities, attributes, data types, keys, and relationships. In addition, discuss how you would market the new digital platform taking into consideration the marketing channel, platforms, etc and provide appropriate justifications for your decisions. Lastly, critically discuss how you would host the new digital platform and provide appropriate justification for your choice. Specifically, your essay should contain:
• Logical and relational designs of the digital platform’s database which should include a minimum of five (5) entities with associated attributes, keys, relationships, etc clearly outlined.
• A marketing plan for the organisations’ new digital platform and why this plan would work.
• A hosting plan for the platform and why this is suitable.
• Discuss how this new digital platform impacts the organisation’s business model.
In your discussion, you are expected to make appropriate use of the academic literature, where possible (e.g., by referring to relevant academic journal papers), and give practical examples, to support and add depth to your discussion
