Write a project Intangibility, Tangibility on Mom Taxi.
Your marketing
strategies specifically focusing on marketing mix: Product, Price, Place &
Promotion
Which Marketing Models
or ideas explained in class can you use to convert intangibility to
tangibility.
See chapter 2,
11,12,13,14,15,16,17,18
no draft needed, skip that part of instructions
A completed
paper at the end should have this structure:
Introduction — Explain what you are supposed to
do, what kind of service you are in, what is going on in the industry. Which
good competing companies you will be using to compare it with. What are these
competing companies doing better than your own old company? You see good
strategies completely missed out in your old paper which you see other
companies are currently using.
Environment; SWOT 1. Strengths —
2. Weakness —-
3. Opportunities —- 4. Threats. Must divide in 4 subheadings just like here.
4 issues of Service: What your paper is able
to identify,
What critical issues is your industry facing?
1. Imperceptibility — 2. Variability —
3. Perishability. – 4. Inseparability. Must
divide in 4 subheadings just like here.
Solutions,
Recommendation For Conversion: To
issues to make them tangible. How other companies Converting
Intangibles to Tangibles.
1. Imperceptibility
— 2. Variability — 3.
Perishability. – 4. Inseparability
