In an essay of 450-500 words, break down some of the rhetorical strategies that were used to construct the following advertisement Download advertisement(the ad can also be found here https://www.adsoftheworld.com/media/print/boys_and_girls_club_of_boston_guitar (Links to an external site.)).
Investigate how the creators of the advertisement have used all three Aristotelian appeals to develop the tone, theme(s), and message of the advertisement.
Make sure that you take the time to demonstrate your ability to identify and critical evaluate the rhetorical strategies at work in the ad, i.e., move deliberately through your analysis and make certain to fully and sharply cover all of the strategies that you identify as central to the tone, theme(s), and message of the advertisement.
You also need to identify the target audience and explain how such an audience might be expected to respond to the advertisement and why (do not jump to conclusions about the audience; look closely and think deeply about who the ad might affect the most).
Create a controlling idea (thesis) for the entire piece, and controlling ideas (topic sentences) for the body paragraphs. Moreover, include an introduction, at least three body paragraphs of four to five sentences each, and a conclusion.
Make certain to develop your ideas with support sentences and specific details (you must cite and comment on material from the advertisement in order to further your critical analysis).
The caption in the middle of the page (on the palm of the hand) reads:
In these hands:
The sound of a guitar
or the sound of a gun.
A story of desperation
or one of inspiration.
Blueprints to build a house
or plans to break into one.
Sign language or gang signs
A painter or a con artist.
All depending on
who gives them a hand.
The advertisement is sponsored by the Boys & Girls Clubs of Boston (see the logo in the lower-left corner). The organization’s website address is “investinachild.org”
For context, the Mission Statement of the Boys and Girls Clubs of America reads as follows:
To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
