Introduction
“The dress” is a photograph that became viral on February 26, 2015. But what was the story? Read the Origin (Links to an external site.) section of “the dress’s” Wikipedia page.
In the process of “the dress” going viral, not only ordinary people but also politicians, government agencies, celebrities, and well-known brands started to react. See some tweet examples by reviewing the Tweet Examples slideshow Download Tweet Examples slideshow.
Ultimately, the dress was the subject of 4.4 million tweets within 24 hours and 37 million views in a few days.
“The dress,” which was identified as a product of the retailer Roman Originals, was confirmed to be black and blue. Obviously, the retailer experienced a major surge in sales as a result of the incident. The retailer also produced a one-off version of the dress in white and gold as a charity campaign.
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Tip:To learn more about the Dress and the social media debates, check out the links below:
The Dress (Links to an external site.)
What Color Is This Dress? Black/Blue or While/Gold (Links to an external site.)
Preparation
Read Chapter 3 and the article, Two Years Later, We Finally Know Why People Saw “The Dress” Differently (Links to an external site.).
Instructions
From what you learned about the process of perception,
Explain why the image created so many discussions on social platforms where users discussed their different perceptions of the dress’s color.
Explain why “the dress” retailer produced a one-off version of the dress in white and gold as a charity campaign and why many brands (on a short-term basis while “the dress” was viral) tried to associate their brand’s colors to the colors of “the dress.”
