AERO 2060 Aviation Marketing – Group Report
Smart Entertainment Marketing Report
(Rob Lee 2022)
By
Contents
Section 1: Executive summary
Section 2: Goals (ex. financial, increase sales, building brand, increase awareness). Make the goals specific, measurable, aligned, realistic, and time bound.
Section 3: Maps a. Strategy map, b. Porter’s five forces, c. PESTELE
Section 4: Market a. segmentation, b. targeting, c. positioning
Section 5: 7 P’s: Product, price, promotion, place, people, process, physical evidence
Section 6: Data – describe what things will be tracked, what data will be needed to measure those things, how often will measuring need to be done, how will the data be archived, how data sets will be compared
Section 7: Reflection – Describe what was learned from this course, what you learned about yourself (strengths, weaknesses, interests), and how something from this course may benefit you in the future
