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How do employees affect the ability of the firm to maintain market share?

Corporate Communications and Marketing Strategy D2M2

Discussion Post

How do employees affect the ability of the firm to maintain market share?

The assignment is a discussion post: It only needs about 275- 300 words

Include two journal articles. include the link, volume and page numbers in the journal article references page.

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership is a text book for this course please reference this if possible.