Component B will be an individual written report.
You are required to develop a 3000-word strategic digital
marketing plan for your ‘named’ fictitious sneaker
company. Collectively, your plan will be based on
information and activities providing insight and analysis of
the real-life sneaker sector in the United Kingdom. Your
experiential learning from the simulation and real-life
information should enhance your report allowing for deeper
analytical insight, creativity and critical consideration of
digital strategies available to your fictitious sneaker
company (unique to each student). (Simulation outcomes
or results are not to be referred to or used in
component B).
Students should draw on the various strategic digital
marketing analytic tools and concepts covered in the
module and draw on academic/practitioner support
throughout. The report should be clear and concise,
inclusive of table of contents, with proper headings/subheadings for each key area of report. The report should be
word processed and produced in a suitable academic style
using font 12 and double spacing.
The key components of the individual written report are:
Company Introduction, External & Internal
Marketing Audit
25%
Organisational Competitive Strategy &
Digital Marketing Objectives (SMART),
Digital Marketing Strategy & Analytics
45%
Implementation & Control and Future
Customer Centric Digital marketing
strategies
25%
Report Structure and Citations/References 5%
Total 100%
