In your report you should aim to cover the following 2 parts
PART A (1000 words)
1. (i) Introduce your family - (Prepare and present your family genogram)
2. (ii) Introduce your business including history of the firm
3. (iii) How does your family contribute to the business it owns? In answering this question, you should look at the following:
o What is the unique contribution of your family to the firm?
o To what extent is this contribution transferable to future generations?
o Evaluate the family assets listed below and discuss to what extent is current (and future firm strategy) founded on these family assets
• Family Assets can be regarded as following:
o FamilyValues
o FamilyHeritage
o FamilyReputation o FamilyIdentity
o FamilyNetwork
