New venture opportunity assessment (10 marks)
• Understand the sector and the market
• This is your feasibility analysis. In this section, assess the feasibility of the business idea in
relation to the following: sector/market, product/service, and the organisation and its
management
• Identify the market/sector
• Market/industry lifecycle, concentration, geographic extent
• Estimate market size
• Identify competitors SWOT/TOWS analysis
• Outline and evaluate key trends: technology, regulatory, societal, economic,
environmental
• Outline and evaluate future scenarios
