Business model/strategy (10 marks)
• Market segments and value proposition
• Structure of the business model. Based on your assessment of the business opportunity,
explain the business model/strategy that you will use to realise the opportunity
• What are the key factors in determining if your idea is a viable business opportunity? Is
this just an idea, or a real business opportunity? Has the new product, or service commercial
potential?
• Characteristics of a good business model
• The new venture creation model
• The business model canvas
• Support with appropriate business models: generic strategy, competitive advantage
critical success factors.
• Niche and Internet models
