Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
– Identify and list the question you are answering.
– Outline your thoughts to provide a framework for your response.
– Use a standard essay response to answer the question.
– While you may use other sources to help you answer the question, the primary source for answering
the question must be your textbook.
– The average length is 2 pages and 300-500 words
– Double space your work using a standard font and 12 point type
