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Describe the nature and role of an internal assessment in formulating strategies.

Strategic Management Concepts

Learning Objectives

4.1 Describe the nature and role of an internal assessment in formulating strategies.

4.2 Discuss the nature and role of management in formulating strategies.

4.3 Discuss the nature and role of marketing in formulating strategies.

4.4 Discuss the nature and role of finance and accounting in formulating strategies.