Questions About Competitors
(1 of 3)
1. What are the strengths and weaknesses of our major competitors?
2. What products and services do we offer that are unique in the industry?
3. What are the objectives and strategies of our major competitors?
4. How will our major competitors most likely respond to current economic, SCDE, political, governmental, legal, technological, and competitive trends affecting our industry?
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Key Questions About Competitors
(2 of 3)
5. How vulnerable are the major competitors to our new strategies, products, and services?
6. How vulnerable is our firm to successful counterattack by our major competitors?
7. How does our firm compare to rivals in mastering the social-media conversation in this industry?
8. To what extent are new firms entering and old firms leaving this industry?
9. What key factors have resulted in our present competitive position in this industry
