Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Marketing Audit Checklist of
Questions (1 of 2)
1. Are markets segmented effectively?
2. Is the organization positioned well among competitors?
3. Are present channels of distribution reliable and cost effective?
4. Is the firm conducting and using market research effectively?
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Marketing Audit Checklist of
Questions (2 of 2)
5. Are product quality and customer service good?
6. Are the firm’s products and services priced appropriately?
7. Does the firm have an effective promotional strategy?
8. Is the firm’s Internet presence excellent as compared to rivals?
