The purpose behind a proposal is to develop skills that show a high degree of consideration for your audience, and establish a strong persuasive argument that is well articulated. A well formulated proposal will also outline and define the goals you are going to complete for the client you have chosen. There is a sample proposal that has been posted to the corresponding module to help you with formatting. Feel free to experiment with style, but make sure you keep in mind “good” technical communication and make sure that the document is readable and efficient.
You are to compose a proposal, which outlines a PROBLEM with the SOLUTION being the CREATION of a DOCUMENT that will persuade your client to accept and potentially fund your project.
Make sure that your proposal is doing the following:
Identify the problem to be solved
Identify why the problem should be solved
Propose the solution you have generated in the appropriate level of detail
Show the benefits of your solution
Call the audience to action for your project
Construct your proposal in paragraph format with properly formed headings. Simplicity with this type of document will be key to the client’s acceptance. Make sure that you include any lists of items that you may need in the document, because that can help to draw the focus of the client. Add any headings that you feel would be beneficial for keeping your client on track with your ideas. For some projects these items might not be necessary in the initial stages, but including them shows attention to audience awareness.
Once you have written the proposal make sure that you highlight the following items as they are some of the most essential for this particular document:
The purpose statement in the introduction
The statement that indicates what you are proposing in your plan
Sources for where you found the cost
Who is responsible for each cost
Your cost table introduction
Total cost of the project
The introduction to the timetable
The measure of success in the Expected Results section
The call to action
You must cite any sources you use and make sure to include some method of documentation that will suit your purposes.
You will be graded on organization, format, persuasive elements, details, audience, purpose, context, feasibility, source citation, writing technique, and grammar.
