Instructions
Read the following articles and select one to report on. Write a one page paper, describing, analyzing and evaluating concepts from your selection.
Design
• Roberts, J. (n.d.). Writing for strategic communication industries. Ohio State University. [Creative Commons BY-NC 4.0]
o Creative Brief.
o Copywriting. [Discusses the AIDA model.]
• DeMers, J. (2020, April 1). How to use the AIDA formula to boost your content marketing strategy.
Medium.
Media Production
• Oberoi, A. (2020, October 5). The science of storytelling & memory and their impact on CRO [Updated]. CXL.
• Gallegos, J. A. (2017, July 14). The best social media marketing campaigns of 2017 (so far). TINT.
• Gallegos, J. A. (2016, December 31). The best social media marketing campaigns of 2016. TINT.
