Course Objective: Develop the skills to assess the success of the plan.
Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan that contains the following sections:
Executive Summary
Company Overview (with ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook (financial predictors)
Strategies
Conclusion
Instructions:
Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
Make sure you use adequate, credible and reliable APA source citations to support your work.
Assignments used in prior courses are not accepted for grading in future courses (ex: Marketing 600).
Review DO NOT LIST OF COMPANIES (COMPANIES TO AVOID) in below attached PDF
This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
Nasdaq Company Search
NYSE Company Search
You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. Submittals of assignments/papers to previous courses are not accepted.
Review the examples listed below prior to submittal.
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
Important Notes:
You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
Your paper should be in essay format; not bullet format.
Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).
All charts, graphs and pictures are to go in appendix (not a substitute for content)
Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course.
Strategic Plan requires a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**
