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Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest

Words: 95
Pages: 1
Subject: Business

Marketing and Advertising
Module Goals

After completing this module, students will be able to do the following:

• Identify and describe the basic digital commerce marketing and advertising strategies and tools.

• Characterize the main technologies that support online marketing

• Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.

• Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.

• Identify the key elements of a mobile marketing campaign.
• Critique the capabilities of location-based local marketing.