Instructions
MLA
Write a four- page (minimum) essay on a brand (private, captive, family or individual) and discuss the brand equity, the packaging, the label, the market penetration strategy and any product positioning.
Why does this brand appeal to a customer? (Do not use 1stperson!)
Give me all the details on this brand- why it is or isn’t a success because of it’s marketing or potential marketing it could do in the future.
