Final Product or Service Marketing Plan
Assessment Instructions:
You will continue your Product or Service Marketing Plan ( 6.5) by adding a Retail and Omnichannel Strategy and an IMC Strategy.
Use the below resources and your own research to help determine marketing channel selections for your target consumer.
Social Channel Demographics https://sproutsocial.com/insights/new-social-media-demographics/
Print Advertising Demographics (Links to an external site.)
Note: Use this document Download documents your template and read the entire document before starting, so you understand what is required.
Retail and Omnichannel Strategy
Identify and describe the 6 P’s when developing a retail strategy.
How are retailers different?
What type/types of retailers will your product or service work best with?
Describe an Omnichannel strategy for your product or service. Why does this strategy make sense for your product or service?
IMC (Integrated Marketing Communications) Strategy
Briefly explain the AIDA model.
Briefly explain IMC (Integrated Marketing Communications).
How can IMC strategies contribute to the AIDA model for a consumer?
Describe an IMC strategy for your product or service.
What channels will you use? (Remember, the channels you select must make sense for your target consumer. For example, if your target consumer does not use Twitter, then don’t recommend Twitter.)
Why does this strategy make sense for your product or service?
Create one ad for your product or service using one of your recommended IMC marketing channels. This ad can be a sketch or created digitally.
Identify the marketing channel for your ad.
Does this channel make sense for your product or service in terms of your target consumer? Is your target consumer on this channel?
Refer to Scoring Guide to ensure you meet the criteria.
Your professional document must include:
a cover page
headings for each of the numbered items
a reference section
