LEGO Brand Analysis (REVISION)
ESSAY.
Provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers?
Elaborate on the impact of the macro-environment on their business practices?
Elaborate on the consumer research approach you recommend? You addressed some research approaches in broad strokes, but it will be beneficial to add specificity.