World Wrestling Entertainment (WWE)
Discuss corporate strategy choices and how to apply the concepts of innovation to a firm in the entertainment industry. To examine how tangible and intangible resources are tied to a firm’s success.
Case Synopsis.
This case deals with a firm that had been a pioneer in establishing itself as a global
competitor in the beer business, gaining recognition around the world based on its well known green bottle. Heineken had to respond to a wave of massive consolidation in the
beer market. Many beer brewers had been moving aggressively to establish themselves as global players by acquiring smaller regional and national players.
Discussion Questions:
1. PRIMARY QUESTION: What strategy does Heineken follow in the global beer
market?
2. SECONDARY QUESTIONS: What is the structure of the global beer industry?
3. What changes has Heineken made that will help it deal with its challenges?
Case 19 – Johnson & Johnson
Explore how Johnson & Johnson makes decisions about the corporation, how it should compete, and how growth should be accomplished.
Case Synopsis
Johnson & Johnson (J&J) had relied heavily on acquisitions to enter and expand into a wide range of health care related businesses. As it grew, J&J developed into a complex enterprise made up of over 250 different businesses, organized into three different divisions: consumer products, pharmaceuticals, and medical devices. J&J’s success across its three divisions and many different businesses is hinged on its unique structure and culture.
1. PRIMARY QUESTIONS: What corporate strategy does Johnson & Johnson pursue?
2. What implications does Johnson & Johnson’s corporate strategy have for its organizational design?
3. What is the role of strategic leadership in a company like Johnson & Johnson?
4. SECONDARY QUESTION: How can synergy best be managed at a company such as Johnson & Johnson?
