Comparing Smartphones (A)
- Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why?
- What additional information might you want to have about the competitors and/or about the marketplace?
- What factors accounting for the iPhone’s continued success are not considered in the positioning map such as this one?
- How might a seemingly “weaker” competitor on key attributes make a dent in the iPhone’s sales here?
